JAMES READ is a British brand that has transformed self-tanning into an integral part of skincare. Its formulas allow the intensity of the colour to be gradually controlled, creating a natural-looking tan without exposure to ultraviolet radiation.

At the heart of the technology is plant-derived DHA, which interacts with amino acids in the stratum corneum exclusively on the skin’s surface. Natural cocoa pigment is used instead of traditional green and yellow colour guides, helping to achieve a warmer, more universally flattering tone. The conditioning base keeps the skin comfortable and hydrated, allowing the colour to develop evenly and fade gradually without harsh lines.